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Forward Marketing Is Now AgencyX: A Bigger, Smarter Engine for Growth
Effective November 2025 , Forward Marketing is officially AgencyX —a new name that reflects our evolution from a boutique performance shop into a full-stack growth partner for service businesses and e-commerce brands . This isn’t a coat of paint. It’s a bigger mandate, a broader capability set, and the same obsessive focus on measurable outcomes. Why the change? Forward Marketing was built to help service-based companies win customers with modern acquisition systems. Along th

Joy Aguanta
5 days ago2 min read


Warm Leads Over Cold Leads: How To Double Close Rate Without Doubling Spend
If your pipeline feels noisy but not profitable, the issue is usually lead temperature. Cold leads are strangers who did not ask to hear...

Joy Aguanta
Oct 114 min read


Why One-Minute Response Time Doubles Set And Show Rates
Fast beats clever. When a lead fills out your form or clicks “Call me,” they are raising a hand in real time. Interest is high. Friction...

Joy Aguanta
Oct 114 min read


The 5 Essentials for a Streamlined Customer Acquisition System
If you want reliable growth in Dayton, you need more than random ads and hope. You need a simple, repeatable customer acquisition system...
Joe Miles
Oct 113 min read


Under-2-Second Landing Pages: Speed, Score, and Sales
Speed is not a developer vanity metric. It is a sales lever. When your landing page hits in under two seconds on a mid-range phone, more...

Joy Aguanta
Oct 94 min read


Local Service Funnel Blueprint: From Google Maps to Booked Job
If you serve customers in and around Dayton, the fastest path from search to sale runs straight through Google Maps. A well-tuned Google...

Joy Aguanta
Oct 64 min read


Creative Testing Matrix: Find Winning Ads in 14 Days
You do not need months of budget to find a winning ad. Give yourself two weeks, a simple 3x3 matrix, and a clear set of kill and scale...

Joy Aguanta
Oct 14 min read
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